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Client: MyTeen.com

This unique website is designed to give parents peace-of-mind when it comes to their teen’s driving behavior. A bumper sticker placed on the child’s car encourages other drivers to report any erratic or poor driving by calling a telephone number.

Challenges:

The client wanted not just a website, but an entire integrated service which would be totally automated. Once the site was up and running, no additional resources, staffing or assets would be required to operate the business. It also had to be capable of e-commerce for the registration and renewal of the core service.

Solutions:

There are two major components of the solution. The first is the e-commerce website which registers and collects payments for parents who subscribe to the service. The e-commerce package was developed for paid membership registration and membership auto-renewal. The site also offers the service to resellers or fundraising groups. Their sales commissions can be tracked online.

The second piece developed by Systemtek is an automated online system that could report any incident to parents by phone, email and member login portal. There’s no need for an attendant to take a message. The observer calls and leaves a recorded voice message. Then, the parent is notified in real-time via a telephone number or an email address they’ve pre-selected.

Results:

The entire system was developed with an initial investment that did not include staff or other assets. In effect, the totally automated system became a turnkey business. The investor who designed the site has since sold it for a nice profit!

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