E-INSURE Services Inc.
Client: einsurance.com
The E-INSURE Services Inc. website is designed to provide a free online platform where consumers can easily find multiple insurance carriers and quotes for a variety of insurance products such as auto insurance, business insurance, health insurance, and home insurance. E-INSURE Services Inc. also provides online tools to help understand an insurance policy and determine which types of insurance are best suited to a person’s needs.
Challenges:
Early designs of the website did not match the professionalism of the organization. Given the nature of the product, the look of the site had to reflect that professionalism and create a sense of credibility for the visitor. Likewise, in order to attract partnership arrangements with major insurance carriers, the site had to instill confidence and credibility with those carriers.
In addition to aesthetics, the site had to be able to accommodate interfaces to multiple carriers, as well as provide ways to better measure and track the marketing effectiveness of the site.
Solutions:
Systemtek designed the site with robust, built-in backend functions to manage insurance programs, referral tracking, membership management, partner management, traffic tracking management, reporting, RSS, journal management and many other features. The tracking management function, in particular, provides the company with comprehensive records of clicks, products being searched, and similar key performance indicators. Together, they help the company better manage products and services being offered.
Results:
Einsurance.com has become one of the largest online insurance referral websites in the United States. The site has been operational for 7 years and has hundreds of thousands of subscribed users. While many other companies have tried this business model and failed, this site continues to grow and is regularly enhanced by Systemtek.
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